The Free Library of Philadelphia Foundation is searching for a freelance videographer/director to create a video celebrating the 20th anniversary of One Book, One Philadelphia. The selected freelance videographer will collaborate closely with Free Library staff to storyboard the video concept, coordinate and conduct interviews, and produce the final product. All freelance videographers/directors are expected to contribute to the Library’s aim to increase equity and inclusion in our institution and throughout our city.

Deliverable: Video – 3 minutes in length
Format: Combination of interview clips and illustration, animation and/or kinetic typography
Delivery Date: January 12, 2022
Contract Fee: $8,000
Message: The video should celebrate the 20th anniversary of the One Book, One Philadelphia program and its core mission and values, told through personal stories of what the program has meant to Philadelphians/how it has impacted them. A succinct compilation of brief interview clips should focus on topics mentioned below.

  • Personal gains/growths/joys in reading past featured One Book selections
  • Reading as a social exchange and opportunity to learn about, empathize with, and connect with people with different backgrounds and experiences
  • The power of storytelling and language to build community, express identity, and collectively move our society forward
  • Other interests / values of interviewees

The One Book team will work with the videographer to develop a list of specific interview questions that get at the above topics. The video should speak to past experiences of engaging with the program while activating viewers to participate in the 20th season. The video will double as the announcement for the 2022 One Book featured selection (to be shared upon contract hire)


  • Open with words from inaugural One Book author
  • Briefly feature 7-10 Philadelphians who will be selected for interviews via an open call from the Library. (Could include students, teachers, librarians, community members of partner organizations, artists/organizers who have collaborated with the program, etc).
  • Close with words from 2022 One Book author

Visual Content:
If possible, the video can include an illustrated / animated component that playfully and thoughtfully runs through the video and helps to stitch the interview clips together. Some thoughts include kinetic typography that visualizes the speakers’ words in the air, or line drawings overlaid on the video that depict visual images of what the speakers are saying (eg., a book opens and a city grows out of it, swirls between the people who are speaking, etc). If illustration / animation isn’t feasible we are open to other ideas and approaches the videographer/director may have to creatively enliven the project. Woven with interview clips / the voices of interviewees, the video could potentially include images from the One Book archives, which the library would provide, or all past 19 books stacked up or engaged with / read in different settings around Philadelphia, etc.

Examples of previous Free Library videos:

Tone/Visual Reference Videos:

  • Mix of video and animation:
  • Collage:
  • Integrated typography



  • Experience managing video projects for external clients
  • Access to own videography equipment / transportation to shoots
  • Previous communications/marketing experience preferred
  • Must live or work within the tristate area


Projected Timetable
Submission Deadline 5:00 p.m. on September 21, 2021
Finalist Notification October 1, 2021
Project Timeline October 2021 – January 2022

Submission Information
Please submit proposals to with the subject line “One Book Videographer” and the following materials:

  • Relevant sample work, proposed direction (200 words max), and budget breakdown
  • Any additional information such as portfolio link, research, inspiration, and any other considerations we should be aware of
  • Your resume
  • Contact information for two references.

A finalist will be selected based on relevant examples of past work, following a reference review. Contractors classified as Minority Business Enterprises (“MBEs”), Woman Business Enterprises (“WBEs”), Disabled Business Enterprises (“DSBEs”), and Disadvantaged Business Enterprises (“DBEs”) (collectively, “M/W/DSBEs”) are encouraged to apply.